October 2009 Children's Club: Newcomers for Spring/Summer 2010 - Part I
New doesn't always mean, 'improved', but one can argue that it certainly applies to many of the new exhibitors who participated in the ENK Children's Club (October 4-6, 2009). These are some who especially caught me eye:
Cutie Pa Tutus
Tulle tutus and magic wands
Designer: Amanda Moreno Duke
Sizes: 6 m - size 8
Standouts: The tulle tutus available in assortment of delicious colors, which are embellished with pom poms and such girlie items as glittery fairies, high heels, perfume bottles, and more; the colorful tulle and pom pom magic wands
FYI: Ms. Duke founded the company in 2008 after she couldn't find a tutu for her young daughter's first 'princess party'. She designed her own and the reaction was so overwhelming, she realized there was a market for these adorable skirts. The company's tag line is "A whole new 'spin' on tutus".
Tel: 843-270-8474; 516 433-1720
Creative Clips by Colleen
Fun, novelty hair accessories for little girls
Designer: Colleen Connon
Wholesale: $3.95 - $6
Standouts: The large hot pink bow, large red dragonfly, large yellow butterfly clips; the small cupcake with leopard print heart clips (the clips have Velcro closures so they don't come off, even on the finest hair); the marabou and peacock feather trimmed headbands.
FYI: Ms. Connon began making hair clips for her young daughters when she couldn't find any to her liking (and because of their fine hair, none would stay put); they immediately became popular and now, are being sold in the U.S., Canada, the UK, and Spain. Celebrity daughters (Halle Berry, Denise Richards, Jennifer Garner, Nicole Ritchie to name a few), have been photographed wearing some of the adorable designs.
Tel: 602 770 1138
Real Kids Shades
The premium brand of MFS Eyewear which offers "serious sun protection for kids"
Designer: Lisa Medora
Wholesale: $6.50 - $8.50
Ages: 0 - 12
Standouts: The new 'Xtreme Convertible' sunglasses, which are designed for sport and casual wear, and have a unique design that enables the wearer to easily convert from a classic temple to a sports band; the 'Big Leaguers', (officially licensed MLB gear).
FYI: This is a new division of the well known brand, My First Shades (MFS) and the line is targeted to kids, in an effort to make sunglasses 'cool' enough, and easy to wear, so that they will be insured of maximum protection for their precious eyesight. Their motto is, "Safety First" and they are CPSIA Compliant, CE Certified, and FDA approved. MFS Eyewear is planning to announce its partnership with Prevent Blindness America, one of the most well respected not for profit organizations whose goal is to educate children and parents about the importance of 100% UV Protection and eye safety.
Tel: 800 283 1106; 978 371 2900
Classic and novelty neckties for kids and adults
Designer: Christina Merrill
Ages: 8 years and older
Wholesale: $15 - $25
Standouts: The kids' zipper ties (in classic club stripes and whimsical prints) which are adjustable and easy to put on and take off; the matching father and son program (sports themes like football, baseball and hockey are most popular)
FYI: They are mainly polyester and washable, so doctors love them because they help reduce the spread of germs (and they have a special grouping for them); 20% of each purchase goes to The Bone Marrow Foundation's Pediatric Patient Aid Program which supports children with cancer and other life threatening diseases. Ms. Merrill's 11-year-old son, Christopher originally came up with the concept of the line.
Tel: 212 966 8896
Colorful, whimsically printed and patterned, novelty storage tins
Designer: Bryn Craven
Wholesale: $7 - $12
Standouts: The 'Girlie Girl' collection ('Couture', 'Peace of Candy', 'Queen for a Day'; The 'Tough Guy' (Hot Rods, Robots); the retro 'Good Sports' collection; the Pre-filled Tins and Lollipop Bouquets, which make the perfect gift for any occasion
FYI: Ms. Craven is the mother of two sets of twins (hence, the name 'double happiness') and she was inspired to create a line of fabulous looking storage products because she had so much stuff that necessitated attractive storage. The tins are available as washtubs and buckets, in 4 sizes and in 7 different shapes and patterns; "Give your stuff a nicer home" is their tag line.
Tel: 917 923 3884
Personalized baby blankets
Designer: Jodie Roth
Standouts: The clean, classic and timeless letter monograms; the monograms and names with oversized polka dots; the sports themed designs (football, baseball)
FYI: Everything can be monogrammed and personalized. There are 9 different graphic designs to choose from, 15 colors, and 6 fonts (none of which are "cutesy" or "childlike" because Ms. Roth's aesthetic is the opposite, and in fact, they are sophisticated and chic); the line is called Butterscotch Blankees because the gift packaging consists of butterscotch foil paper tied with bronze tulle ribbon on the ends. The blankets can be made into pillows. This is Ms. Roth's first Children's Club
Tel: 561 289 5535
Personalized with LUV
Unique baby and monogrammed gifts
Designer: Lainie Greenberg
Wholesale: $8 - $30
Sizes: Infant, Layette, Preemie
Standouts: The personalized towels, burp cloths, and baby bibs (some with very witty, LOL sayings), the vinyl lined cosmetic cases for boys and girls, and adults (I loved the chic red quilted cotton version); the oil cloth mother and child aprons, the blankets, spa robes
FYI: Ms. Greenberg was involved in the not-for-profit world of special events but when she became a first time mom, she was inspired to find a new 'gig' that would enable her to be a mom and have a career. The on site monogramming ensures quick customization, which makes it the perfect gift for special occasions.
Tel: 917 687 5435
Chichanella Bella Swimwear
Vintage inspired swimwear for babies and children
Designer: Cara Lewis
Wholesale: $20 - $49
Sizes: 6M- 6Y
Standouts: 'Lemon Drop': the yellow one-piece suit with green accents and matching hat; 'Cotton Candy Pink Dots' and 'Cotton Candy Turquoise Dots': the one piece with square neckline and bloomer style bottoms.
FYI: Chichanella Bella means "beautiful one" in Italian, and that was Ms. Lewis's nickname as a little girl. "Recapture the innocence of days gone by" is her tag line, and the 20's through the 50's serve as inspiration for the unapologetically nostalgic and innocent creations which are decorated with ultra feminine rosettes, flowers, bows and come with matching hats.
Tel: 610 836 1180
Originally published October 31, 2009