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AUGUST
2010 FEATURED SPONSOR
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-SWADDLEDESIGNS
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SPRING
2011 NEW SPONSORS FASHION
PREVIEW
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New
to Masala
Baby?
Come take a look at designer Dapali
Patwa's Spring 2011 Malibu Masala and
Mumbai Masala collections at ENK
Children's Club in the Tiny Ginger Showroom
booth. The line is brimming with cool,
comfortable shapes and exotic, Indian-inspired
prints. From the Malibu Masala group: a
flutter-sleeve shift in a romantic lotus print.
(Fits sizes 6 months up to 8 years. Wholesale
prices for the collection $18-$32). Visit masalababy.com.

Classic
styles and crisp styling defines the charming Busy
Bees collection. For Resort/Spring 2011, find the new
Kate Shift Dress. The classic shift is updated
with an easy, A-line shape and fresh red, white
and blue check cotton. (Fits 12 months to 12
years; $34, wholesale). To see the entire
Holiday and Resort/Spring 2011 collection and
meet the designers Genevieve Chapman and Maryam
Barrett, visit ENK Children's Club booth #2026,
or busybees-kids.com.


Take
a quick glimpse at Jennifer Connaughton's Ferd collection for Spring 2011, then check out the
modern sportswear line for girls and boys
at the August Children's Club exhibition
(Lolligo
Showroom,
booth #2003). The designer's wares are always
colored subtly with clean, sophisticated shapes.
Two examples: the boat neck dress with elegant
floral skirt and the bi-colored bikini that gets
its shape from clever drawstring details. (Sizes
fit 12 months to 8 years. Wholesale prices:
$12-$50.) Visit ferdkids.com.
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WHAT'S
SELLING NOW AT OUR 'PRODUCT RUNWAY'
FEATURED SPONSORS
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You
want your little papoose comfortable and safe,
of course. With Holly Nelson's Chic
Papoose pouch-style baby sling you can add chic to the
mix. The slings ($34, wholesale), come with
reversible prints - one side a playful pattern
and the other a solid - for two looks and it's
double-sided so it not only fits snuggly, but
it's soft enough to forgo padding. The designs,
which fit children up to 35 pounds, come in
Petite, Regular and Plus sizes and are handmade
in the USA. To order call 888 503-2442 or
visit chicpapoose.com.

Take
a look at Amanda Duke's Cutie
Pa Tutus Flower Girl/Special Occasion Dress ($32,
wholesale). This elegant new twist on the flower
girl dress has the ethereal quality of a Degas
dancer with the ease of a comfy T-shirt.
Fashioned in fresh white (special colors can be
custom ordered) the bodice of the leotard top is
trimmed with white marabou front and back for a
delicate, gauzy effect. The filmy layers of the
tulle skirt are embellished with crystals. The
finishing touch: a wide white satin ribbon ties
in a bow in the back. Available in sizes 3-10
years. To order, call 843-270-8474 or visit CutiePaTutus.com.


The
headscarf can be interpreted many ways. Think of
Grace Kelly behind the wheel of her convertible
with a loosely tied scarf blowing in the breeze:
so chic. Or the hippie girl or dude with the
bandana - edgy, indeed. Lisa Link of Bellarisa
Designs goes chic and preppy with her new flower-trimmed
or rhinestone-studded headscarves ($9
wholesale). Each piece is made from soft cotton
that keeps heads cool in warm weather, and comes
in several playful prints. One more plus: the
enclosed elastic strip at the back so there's no
fussing with ties or buttons. Prefer a headband?
The headscarf is that, too. Just scrunch it to a
slimmer shape. So easy! The scarves are
available in 3 sizes: Small (up to 24 months)
Medium (Toddler 2T-5 years) and Large (girl to
adult). To order, call 312-429-3241 or visit bellarisadesigns.net.
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When
you're in the market for a hair accessory that
isn't too fluffy or overtly sparkly, try Little
Miss
Julia's Crystal Flower Barrettes ($4.50 wholesale). The
handmade, ribbon-wrapped, French style barrettes
possess a subtleness that flatters a girl and
her outfit. Available in ten vibrant colors,
they're great for all ages. Custom color
combinations are available upon request. All
barrettes come individually carded. To place an
order, call 973-886-8293 or visit littlemissjulia.com.

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Some
parents like stroller liners with lots of color
and pattern, others prefer a cleaner look. For
the latter group, there's BooYah
Baby's new Classic offerings. The stroller liners
feature a luxurious black plush center edged in
either Classic pink, blue or red ($34.50
wholesale). Like all BooYah Baby products,
the liner fits most strollers, is machine
washable and made in the USA. To order, call 216
308-1005, or visit booyahbaby.com.
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Who
doesn't love ordering a bento box at a Japanese
restaurant? It's so much fun to nibble one's way
through a meal, tasting one delicious mouthful
after another. Jennifer Porter, owner and
designer of Satsuma
Designs,
gave the bento box an ingenious spin with
"Welcome Baby" Satsuma Bento Gift Box Sets
($25-$60 wholesale). Retailers can pick and
choose from elegant gifts in the Organic Bamboo
Jersey line such as the summer weight,
double-ply swaddling blanket and a perfect-fit
infant cap that are ultra-soft, breathable, and
eco-chic. To order, call 206-604-6465, or visit satsumadesigns.com.
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Five
years ago, Jamie Rae Wells was a stay-at-home
mom with an issue. Her downy-haired newborn
needed a hat and, frustrated with the offerings
in the market, she set about creating one. My
how her garden has grown! Jamie
Rae Hats' headwear, often festooned with
larger-than-life-sized blooms, has become a
favorite of moms worldwide. This season, Rae's
adding flower-embellished headbands for tweens
($9, wholesale) that are comfortable to wear for
extended periods and come in a variety of
fashionable colors. For infants to toddlers up
to six years, she's added flower-bedecked
sunhats in four new prints ($13). To order,
call 209-676-2269, or visit jamieraehats.com.
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To
make it short and sweet, Chris Epp - founder,
designer, "stock boy, sales staff and
receptionist" - at Short
Hat Company,
produces a hip, well made hat at a reasonable
price. His Lily ($14 wholesale) is hand-knit of
100 percent soft acrylic and wouldn't look out
of place in a 1970's sitcom. (Fits 6-12 months
and 2-4 years.) To order, call 303-926-5121 or
visit shorthats.com.


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Jennifer
Edison looked at her baby's milk-soaked neck and
had a light bulb moment. If the bottle wore a
bib the infant's neck would stay dry.
Hence, the birth of the Scrunch
Bottle Bib ($7.99 retail). The all-cotton bib, available in
several prints or neutral tones, fits easily
over the bottle and offers a soft, comfortable
surface for the baby's chin while it catches
drips and spills. No more sour necks and rashes.
The bib is machine washable, reversible and fits
all bottles. To order, call 248-767-2065, or
visit ScrunchBottleBib.com.
Jesseca Bellemare, the founder and owner of The
Modern Baby
Co. believes that clean, simple designs and
eco-conscious materials should be available at
affordable prices. Her Little Lion One-Piece
(short sleeve $8, long sleeve $9.50, wholesale)
is made with stretchy soft cotton and is
screen-printed in the U.S. with eco-friendly
inks. In addition to its earth friendly origins,
the tee sports two ready-to- cuddle lions. (Fits
sizes 6 to 12 months).
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Bellemare
brings the same sophisticated colorations and
clean-lines from her apparel designs to the
Little Whale Mini Art Cards ($4 per piece, 5" x
7"). The versatile cards make the perfect modern
nursery or big kid's room decor, baby gift,
greeting card or learning tool. Available in six
different animal designs, they're printed in the
U.S. on durable 15 pt. heavy card stock with a
satin matte finish. To order, call 828-275-2331
or visit the themodernbabyco.com.
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Funky
bottle cap jewelery has been a staple in the
kids' fashion world since the early
1980's. Joanie Perales, CEO of The
Prissy Pop Tops
Collection by Fairy Tale Jewels brings these
nostalgic pieces back into the spotlight with
over a hundred interchangeable
pendants ($3.99 wholesale). The bottle
caps easily slide on and off sterling
silver ball chains ($5.99 wholesale) or
ribbon chokers ($1.25 wholesale) and are CPSIA
compliant. They're perfect with the
season's return to Woodstock mood. (Fits
ages 6 through teen). To order, call
877-385-4526
or visit PrissyPopTops.com.

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Babies
and their pacifiers. They lose them all the
time! Kris Weisblatt, owner and designer of the Bubele collection, has found a way to keep pacifiers
close at hand, and keep babies looking cute too.
How? With a patent pending loop. The loop is
sewn into the side seam of her comfortable,
mix-and-match cotton top. The loop holds the
Pacifier Snappy (included) so the pacifier is
within easy reach and never falls to the ground.
Loop or no loop though, the brightly colored,
simply patterned separates are adorable. ($17.50
wholesale for the set. Fits NB to 2T). To order,
call 315-207-3926, or visit www.bubelebaby.com.

Some
accessories are iconic. Think of Jackie O's
sunglasses and Grace Kelly's pearls. Like those
items, Carolyn
Forsman's Color Block Jewelry is timeless. Designed 30
years ago, the custom enameled German beads can
be found in museum gift shops including MOMA,
SFMOMA, National Gallery of Art, and the Tate.
The necklace ($7 wholesale) can be purchased
with coordinating bracelets ($3.50) and
hand-tied barrettes ($7.50 a pair). (Necklace
and barrettes fit all ages. Bracelets fit ages 5
to 14 years) To order, call 800-442-7621, or
visit www.carolynforsman.com.

Palm
Beach meets Shanghai in Mary Morrison's Mooncakes' line. Her cotton Japanese Doll newborn set
blends the warm surf tones associated with the
elite beach community with an Asian inspired
print. Add a receiving blanket for head-to-toe
charm. (Gown $13, wholesale fits NB to 3 months,
tassel hat $4.75 fits NB to six months, and the
36" x 30" receiving blanket $14). To order, call
305-740-9193 or visit www.moon-cakes.com.

Butterflies
are free (well, let's say well priced) at Bellarisa
Designs.
Designer and owner Lisa Link offers cotton tanks
($12, wholesale) to coordinate to her popular
hair ornaments ($5 for alligator clips, $10 for
headbands, wholesale). Sheer, sequence-encrusted
butterflies and flowers lend a touch of
glamorous whimsy to the 100 percent cotton tank
top and cotton-band hair ornaments. Retailers:
consider the cross-sell opportunities. (Fits
sizes 3 months to 6 years). To order, call
312-420-3241 or visit
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www.bellarisadesigns.net.

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You
think a tutu is a tutu is a tutu? Time to
reconsider. Cutie
Pa Tutus'
are hand-sewn and hand-embellished, making them
more skirt than costume piece. Owner/designer
Amanda Moreno Duke pairs her Pa Tutu - a
multi-layered confection filled with loose black
and hot pink pompons - with Kota Couture's
blinged out T-shirt for a taste of rock 'n roll
royalty ($32 wholesale for the outfit. Fits
infant to 8 years). To order, call (843)
270-8474, or visit www.CutiePaTutus.com.

Junior
(or Junette) will ride high in the saddle with Surf
and Western Baby
Clothing's Buckeroo one-piece ($8.50 wholesale through
March). The combed cotton garment is available
in the of-the-moment Leathery Orange and sports
a cool, vintage-style graphic. An overlapping
and expanding neckline makes it easy to slip on
and it snaps at the crotch for no hassle diaper
changes. It's a great piece solo or pair it with
a faded plaid shirt and jeans for a country
meets hipster feeling. (Fits sizes NB to 18
months). To order, visit surfandwestern.com,
or call 800 431-0220.

Kids
want clothes they can move in. They want
good-looking pieces with a touch of whimsy, too. Eliane
et Lena gives them both in this vibrant summer dress
($36.50, wholesale). From its pretty curved
neckline falls a generous body of cotton alive
with every flower in the garden (Fits sizes 2-14
years). To order, call 480-619-5515 or visit elianetlenausa.com.
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In
this economy, no one wants to get clipped. Annie
Salyer of No
Slippy Hair
Clippy understands. For retailers who love her hair
accessories but must shop at a lower price
point, Salyer is offering Clipettes - The Little
Clip That's Got a Grip. Sold in pairs, they
feature 16 different ribbons, the best non-slip
grip ever, and a wholesale price of just $3.50
per pair. Here's to the Clipette; it's hair
to stay! To order, call 800 466-7304, or visit hairclippy.com.

Ever
since Sarah Jessica Parker took her gal pals on
a cupcake-eating spree in New York City, the
yummy confection has become the de rigueur
snack. The icing on a little girls (cup)cake is One
Posh Kid's Berry Limeade Cupcake Tank Set ($29 wholesale)
by Wendy Vohn. The set's top, in the season's
freshest pink, lime and white color combination,
features the treat glazed with blooming rosettes
and topped with a sparkling candle. The flowers
appear again along the hem of the boot cut
pants. (Fits sizes 6 months to 6 years). To
order, call 602-999-6696, or visit OnePoshKid.com.

Why
work one trend when you can combine two? That's
the thinking behind Cachcach's Too-Too Twirly ($25.75-$37.50, wholesale).
Designer Kathleen Dougherty takes the perennial
favorite tutu, adds a zebra striped one-piece
and a lush floral ornament, and, well, you can
see the adorable outcome (Fits NB to 6X). Call
Dougherty at 714-957-1114, or visit cachcach.com.
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A
fairytale wedding needs a flower girl whose
dress captures the magic of the occasion. The
Ribbon Ballerina (#4201, $92.50-$96.50
wholesale) from the Malley
& Co. Couture
Collection,
is delicately colored, beautifully crafted, and
that skirt is fit for Swan Lake. As for the hand
dyed silk flowers, why opt for one when you can
have three? (Fits 12 months to 10 years) Contact
Malley Gaulding at 972 840-6433, or visit malleyandco.com.
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The
designers at Little
Things Mean A
Lot understand that a Christening gown should
reflect the baby: delicate and lovely. Their
understated pieces have timeless shapes and
old-world hand and shadow embroidery. This
design (#CAC54GS, $84 wholesale), made of 100
percent cotton broadcloth, is an instant
heirloom. (Fits 3, 6 and 12 months and comes
with a padded hanger and zippered vinyl bag.)
For more information, call 800-333-6036, or
visit ltlthings.com.
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The Fantaisie Rose Applique Bubble Dress ($67.50 wholesale)
proves that a flower girl frock doesn't need to
be sashed and flounced - not that there's
anything wrong with that! This modern silk
taffeta piece is slim through the bodice and
ends with a box-pleated skirt. The trendy bubble
hem is right off the runway. For that touch of
tradition, designer Anh-Chi Huynh finishes the
creation with a generous organza hand-made rose.
Charming! (Fits sizes 2T to 6X). To order, call
805 564-7838; visit Fantaisiekidswholesale.com.
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A
star is born in The
Children's Boutique
Baby's 100 percent organic cotton pieces. The T-shirt
($9, wholesale) with a bold, off-center star,
and the comfy pants with repeating star motifs
($8) drive home the message. The striped hat
($6) adds more playful pattern to the mix. (Tee
and pants fit sizes NB to 24 months. Hat fits
sizes NB to 6 months). To order, call Kate Lyons
at 215-732-2661 ext. 2, or visit childrensboutiquebaby.com.
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She's not the poofy dress type? That's cool. Red
Wagon Baby has the perfect alternative. Dress the little
miss in Red Wagon Baby's Ruffle Tunic ($17,
wholesale) and tonal stripe legging ($13). The
100 percent organic cotton pieces have that cute
but not pushing it quality. (Fits 3 months to
4T) To order, call designer Afton Farley at
(310) 569-0366 or visit redwagonbaby.com.
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