(Cabot, VT; January 15,
2004) Zutano children's clothing, known for its
colorful and creative designs, is proud to ring in 2004
with a brand new line of velour clothing! Whimsically
titled Velure, for its irresistibly soft and luxurious
appeal, this elegant addition to Zutano's fantastic
family of children's wear will slip effortlessly into any
child's wardrobe - mixing & matching with any classic
Zutano print or stripe!
A distinct and complete collection,
the Velure line features 8 comfortable body styles, each
offered in 10 fashionably bright solid colors. Sizes run
0-3m, 6-12m, 12-18m, and 18-24m. Body styles include
traditional Zutano favorites, like the long-sleeve shirt,
long-sleeve dress, legging and hat, as well as 4 entirely
new styles that put a spin of sophistication on classic
lines: a soft & roomy coverall, an elegant mandarin
collar jacket, a fanciful scarf with a sweet mouse head
and tail, and an adorable mouse-tipped hat that ties
under baby's chin. Both new hat and scarf styles are
accented with matching candy-stripe interlock (for mouse
tail and hat lining) and complementary velour solids (for
mouse ear lining and bobble nose). What mother could
resist a child bundled in such colorful style!
What makes Zutano's new Velure so
fantastic? We combine 80% of the softest, coziest cotton
with just a 20% touch of poly-fiber, for gentle stretch
and ease of wear. Chinchilla-soft texture, in such bright
and brilliant colors as Lime, Orange, Yellow, Pink,
Fuchsia, Chambray, Periwinkle, Aqua, Black and White,
sets Zutano Velure worlds apart from a crowd of petal
pinks and baby blues. Every Velure color was carefully
chosen to perfectly match or complement Zutano's
extensive Baby Basics cotton interlock palette. This
attention to detail allows the Velure line to be
seamlessly worked back and forth with your tried and true
favorite Zutano Baby fashions.
To help spread the word about this
phenomenal new collection, Zutano has created a brand new
plush character to represent Velure. A lovable mouse,
sewn in the same super-soft velour as the clothing she
represents, Minzi is the perfect accessory to any Velure
ensemble. Wearing a cotton interlock bodysuit, in
candy-stripes matching her color, Minzi shares the same
measurements, and can mix and match the same miniature
fashions, as her much-loved cousin Hip Hoppy! Minzi is
available in 6 juicy Velure colors and will be ready to
ship with the rest of the line this summer.
Zutano Velure will be introduced this
January for the trade, product will ship to buyers in
July of 2004. Zutano is a whimsical and stable anchor to
the children's specialty clothing industry.
For more information visit
www.zutano.com/velure.