Reporter's Notebook is a regular feature to keep retailers and buyers up to date with our sponsors' news. So if a designer is adding a collection, moved their offices, added a new sales rep or even a new baby, you'll know.

SPORTSWEAR:

Who's your favorite Beatle? It just may be "Baby Beetle" the latest collection for infants to toddlers from BEETLEJUICE. The new line has all the bright colors and fanciful embellishment buyers expect from this manufacturer. For contact information, visit jamesgirone.com/beetlejuice.

DEVI BABY, one of the first collections to introduce the now red-hot children's tunic, has added a boys' line for fall. The collection of hoodies, T-shirts, and pants, sized to fit 6 months to six years and wholesale priced from $13-$38, includes French Terry cloth, printed twill and embroidered cotton. For more information, call Ramaa Gray at 310-823-9504 or visit devibaby.com.

There's only one word for Manish Walia's latest fall collection: Funky. Think tie-dyed T-shirts, embellished tunics, embroidered button-down shirts and gorgeous tiered skirts, all colored in the rich tones FUNKY KIDS is known for. To see the new line (Sizes 2T-14; wholesale prices, $9.50-$22), log on to funky-kids.com. Walia can be contacted at 888-773-8659.

You know times are changing when father and son dressing hits the market. For spring 2007, the folks at KNUCKLEHEADS, the collection of retro styled boys' wear, will launch "Knuckle Clothing," a line for men that coordinates with their boys' gear. The approximately 15-piece group, includes the ever popular "greaser jeans" and "gutterball" shirt. In addition to the new dads' collection, the company has increased its size range from 3 months to 8 years for boys. For more information, call the sales office at 360-696-9744. To view the new collection, log on to knuckleheadsclothing.com.

Wati Grossman of WATI continues to find inspiration in the drama of Spain and South America. Her new spring 2007 collection (sizes 3-12) channels the Latin lady with frills galore, saturated candy colors and blooming floral embroidery. To coordinate to her richly embellished pieces, she's introducing simple, breathable Viscose-Lycra tops and leggings. Ole! To see the Wati collection, log on to bywati.com.

T-SHIRTS AND GIFT SETS:

Laura Simmons, a Georgia-based stay-at-home mom with a background in public relations, has started OKKI BABY, a collection of onesies and toddler T-shirts with slogans. The fun line of 100 percent cotton items are printed with messages like "100% boy," "100% girl," "Princess," "Spunky,' and "G is for giggles." The collection fits sizes NB-36 months and retails for $20-$35. To see the line, log on to okkibaby.com. For more information, contact Simmons at 706-650-9885.

WEE WEE WEAR, a Detroit-based company, has launched its premiere collection for fall/winter 2006-2007. Boutiques are grabbing up the 100% cotton T-shirts and hoodies that combine a rock 'n roll vibe with a touch of sweetness. Wholesale prices for the line (3 months to 6 years) are $4-$25. To view the collection online, log on to weeweewear.com. To contact the collection's owner, Karry Brook, call 586 202-6534.

ACCESSORIES:

Forget the messy drawings on the blackboard. MINDY HARRIS JEWELRY'S new Scribbles collection is about elegant gifts. The line of sterling silver jewelry with enamel accents features soccer balls, butterflies, trains and strawberries on silver chains or casual cording. Harris is also now distributing The Kid's line. The collection of silver hollowware includes a branded cup, spoon and fork as well as girls' and boys' sterling baby rattles. The Kid's basic collection features family charms, pins and spacers in 14 KT. gold or sterling silver with or without diamonds. To view the new collections, visit mindyharris.com or call Mindy Harris at 888-567-2229.

HAIR AND BATH PRODUCTS:

JENERATIONS BABY, the all-natural line of children's hair and bath products, will be sold in Bloomingdale's stores starting in September. Jennifer Reilly, a mother and salon owner, developed the beautifully packaged products. For more information, contact Reilly at 845-725-1772 or visit jenerationsbaby.com.

BEDDING:

TEA recently extended its brand with the launch of a crib bedding collection. Tea collaborated with Design Within Reach Studios (dwrjax.com) on the styling and fabrication of the collection. According to Tea, the new sheeting, blankets and bumpers "infuse a little bit of the world into a child's life." To lull infants to sleep, Tea will soon offer a collection of lullabies celebrating worldwide music. The CD will be available through select retailers in the near future. For more information, visit teacollection.com

ALBUMS AND KEEPSAKES:

The folks at AIMEEJ KEEPSAKE ALBUMS are ushering in several "firsts." Their new Little Days collection features photo albums for all those precious first year moments, keepsake boxes with envelopes to hold the "first curl," "first tooth" and "first photo." There are "First frames" too, to hold photos of those momentous "firsts": first steps, first birthday and first bath. All items are available in pink and baby blue suede. To view the collection for the first time, log on to aimeej.com. For more information, contact Aimee Jacobson at 913-897-0449.

CELEBRITY SPOTTING:

ANGELIC GENIUS is the darling of the celebrity press with three recent features in star centric publications. In June, People magazine's "Extra" featured the company's "I enjoy cereal" Tee in their "Cool Gifts" feature. In March, the company was singled out as the kids' wear collection of choice for Heath Ledger and Michele Williams ("Brokeback Mountain") who purchased a "mini wardrobe" of tees and tops for their infant daughter Matilda. And, as reported by USA Today in April, the "J'Adore Milk" tee was given to James Denton and his wife Erin as a gift for newborn daughter Malin. Earnshaw's magazine included a mention of the collection in their June issue, and watch out for Parents Magazine in September. The issue will feature the "iRock" design Tee. To see the collection, log on to angelicgenius.com.

Stars are saying, "Yo, I want those booties!" when they spot Kristina Pettit's kitten soft YO MY BOOTIES for infants. The footwear was featured twice on Access Hollywood. USA Today and People Magazine included the slippers in their celebrity baby gifts section. Angelina Jolie has been spotted hauling Shiloh's gear in Pettit's newest design, the Knitted Hobo style cotton diaper bag. To contact Pettit, call her at 310-717-4912 or visit yomybooties.com.

Delphine Lorin, the owner of the new company BABY GARAGE, is thrilled that big time rockers are grabbing up pieces of her 100 percent organic cotton collection Sweet Child O Mine. Gwen Stefani of No Doubt, Jordyn and Dave Grohl of the Foo Fighters, Robert Trujillo of Metallica and American Idol runner-up, Bo Bice, have purchased the pop culture inspired designs. The line fits sizes NB-4T and wholesales for $10-$18. To view the collection, log on to babygarageonline.com, or contact Lorin at 310-869-3337.

TIME OUT SPOTS' Heather Sievers participated in the MTV Movie Awards gifting suite "Boom Boom Room." The event, which drew celebrity moms such as Ming Na of ER and Desperate Housewives' Joely Fisher, was held on June 2 in the Park Hyatt Hotel in Los Angeles. Sievers recently won the National Parenting Center Seal of Approval for her innovative Time Out Spots, a round rug where a child sits during, well, time out. In addition to that honor, Sievers' product was included in the Summer 2006 premier issue of Better Homes & Garden's "Find It!" a source book for parents, the May 2006 edition of LA Splash magazine's Hot Products for parents, and Creative Child magazine's Baby Guide, which ran in the May/June 2006 issue. For more information, visit timeoutspots.com.

Check out Starstyle.com, a website dedicated to celebrities' favorite products, for a photo and write up of GAGA GOODS' Travel Bags. The items were included in the loot given to stars who attended Nickelodeon's 19th Annual Kids Awards on April 1, 2006. The bags are part of the websites "Kid's Choice Awards" roundup. For more information about Gaga Goods products, log on to gagagoods.com.

Baby Suri Cruise-Holmes may be cloistered in her parents' California digs, but Michelle Caruso, the owner of BLOOMERS BABY DIAPER CAKES, knows Hollywood's favorite uber-infant is receiving gifts. An unknown source has just ordered the company's Large Modern Pink Cake with pink dots. If you're unfamiliar with the product, a diaper cake is two-to-three tiers of rolled diapers in a cake shape, tied with a ribbon and adorned with cascading silk flowers. To see Suri's gift, log on to bloomersdiapercakes.com. For more information, call Caruso at 949-951-2063.

YOU'RE HIRED!

Uli and Michael Belenky, the owners of the well-known ZUTANO collection, have named Doug and Loretta Fulton as their national Canadian sales executives. The Fultons will introduce the entire Zutano collection of clothing, accessories and plush toys to the Canadian market. To reach the Fultons, call 866-531-3255 or 604-531-7122, or e-mail them at info@fultonsales.com.

Malley Gaulding and Teresa Helms of MALLEY & COMPANY are pleased to add Susan Pollack-Sohn to their roster of sales representatives. Miami-based Pollack-Sohn, handles the Florida and Caribbean territories. Since June 2006, her showroom has featured the complete Malley & Company collection, including Malley Too, Jack & Teddy, the Couture Collection, and their latest line, Livi G. Pollack-Sohn can be reached at 305-266-7551 or e-mail her at kidsrep@bellsouth.net. The showroom address is 777 N.W. 72 Avenue, Suite 3AA22, Miami, FL 33126. Visit malleyandco.com.

Adrienne Catrina and Cornel Catrina, of the dress company NEIGE, are thrilled to announce the appointment of Marni Sugden as their new director of sales and marketing. Ms. Sugden is passionate about expanding the collection's reputation as well as increasing its distribution to better boutiques nationwide. Sugden can be reached at 888-221-6366, ext. 802 or e-mail her at marni@neigeclothing.com. The company's fall/holiday collection 2006, features soft tweeds, layered cotton voile, fluid viscose Jersey and cotton prints for girls sizes 2T-12. For more information, visit the website at neigeclothing.com.

Caroline Nagle (formerly of Madeline Wolcott Imports) at the YOKA SHOWROOM in New York City, is handling the SWEETERS sweater collection. To contact Nagle, call her at 212-594-7714 or visit yokashowroom.com.

The TWO ELIZABETHS' collection has signed on with the Southern Fried Chicks Showroom in Dallas, TX. The showroom will sell the vintage inspired line of T-shirts, hangers and gift baskets in Texas, Louisiana, Oklahoma and Arkansas. To contact a Southern Fried Chicks, call 214-742-6111, or visit southernfriedchicksshowroom.com.

Alice Lando, the owner of TEENY TINY OPTICS, has hired the Eloisa & Mia showroom in Los Angeles to handle its line of children's eyewear. The showroom is located at 110 East 9th Street, Suite A6111, LA, CA 90079. To contact Eloisa or Mia, call 213-486-9827 or e-mail them at eloisaandmia@aol.com.

The San Francisco-based TEA, has hired Laura Boes in a newly created position as designer. Ms. Boes, who previously worked for OshKosh B'Gosh, the Gap, Target, and Theory, will report to Emily Meyer, the company's co-founder and creative director. Boes will focus on collection design and product development. Visit teacollection.com

It's a zoo in the New York City showroom of LYNN MEYER. She's now handling BearHands and Bellaboo, two collections that should have kids purring with pleasure. Both lines include animal inspired hats, mittens, scarves and other fun accessories. Meyer is about to launch her second season with the elegant Fournier Collection from South America. Another Meyer collection, Baby Deer shoemaker, is adding the Weebeez leather non-slip first walkers and the Eco-Trax fashion sandals for Spring 2007. Shag Inc. loungewear will introduce Luv Monkey their new line of swim and resort fashions. To see the new collections, contact Lynn Meyer at 212 947-5522 or visit jamesgirone.com/lynnmeyer.

ANGELIC GENIUS has joined Roseanne Yarusi's The Rose Garden showroom in New York City (131 West 33rd St.) For more information on the collection of cotton separates contact Yarusi at 212 564-5100 or visit angelicgenius.com.

BABY GARAGE'S Sweet Child O Mine collection recently signed Nicole Schmidt to handle West Coast sales. Schmidt's showroom is located in the California Mart, 110 East 9th Street, unit A670, Los Angeles, CA. To contact Schmidt, call 213 629-8225 or e-mail her at nicolesshowroom@aol.com. Claire Arnaud in St. Tropez covers European territories. Arnaud can be reached via e-mail at clairecontact@yahoo.com. Or visit babygarageonline.com.

The New York-based CURLY GIRLS showroom is now representing the Special Tee Designs collection of tees, sets, dresses, hats and bibs for infants up to junior sizes. To contact Wendi Cooper in the Curly Girls showroom, call 212-967-6457 or visit jamesgirone.com/curlygirls.

KNUCKLEHEADS has signed with The Duo Showroom in New York City to represent its collection of boys' and men's wear. To contact representatives at the showroom, call 646-290-7813 or email duonyc@aol.com; or call the company's sales office at 360-696-9744. Visit knuckleheadsclothing.com.

ON THE MOVE:

BELLA ROSE IMPORTS, the showroom for better European collections, has changed rooms at 131 West 33rd Street. Their new room number is 904. Brenda Weinberger, the showroom's owner, can be reached at 718-302-3010, or visit jamesgirone.com/bellaroseimports

News to share? Contact tina@jamesgirone.com.

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