NEWS BRIEFS

Lettuce Truck Baby Launches "Pocket Treasures" Collection

(Los Angeles, CA; March 3, 2004) Audible oohs and ahhs can be heard at every presentation and sighting of the charming and in-demand embellished tees, hooded towels, and girly purses by Lettuce Truck Baby of Los Angeles, California. Whether being unwrapped at a baby shower, seen on a munchkin running wild at the park, or spotlighted at a debut at the Children's Club exhibition in New York, the "Pocket Treasures" collection by Lettuce Truck Baby is wowing audiences nationwide.

Designer Taylor Harding showcased her fall line in New York for the first time ever. She has been creating must-have originals for friends and celebrity children - Tony Hawk and Kate Hudson - along with supplying local and numerous other West Coast upscale boutiques with her ravishing line that is being snatched up by Beverly Hills moms and Hollywood stars.

Inspired by magic, love and innocence, Lettuce Truck Baby has crafted the ultimate appliqué. "Pocket Treasures" are clear, window-like sealed "pockets" that hold miniature replicas of a variety of themes. Each hand-decorated design literally captures youthful personalities, from ballerina to diva and cowboy to racecar driver. Located on the chest of these wee tees gives reason for this collection's clever tagline: "Keep your treasures close to your heart."

Among these treasure troves one can find detailed charms such as tiaras, ice cream cones, ballet slippers, mommy's lipstick, cowboy boots, baseball gloves and fire trucks. Adorned items include the finest quality long sleeve and short sleeve tees, one piece bodysuits, newborn gowns, plush hooded towels and adorable girly purses with shoulder straps.

Carefully mixed and hand-dyed colors for this fall are based on favorite childhood flavors, such as pink bubblegum, caramel, butterscotch, blueberry pie, raspberry fruit punch and plum. Sizes range from 0-24 months with select pieces for sizes 2T, 4T, 6X & new tween sizes 7/8, 10/12 & 14/16.

Lettuce Truck Baby suggested retail prices range from $23 to $57.

For a retail store location nearest you, please send an email to lettucetruckdriver@msn.com, call 818-633-BABY, or visit www.lettucetruck.com

For wholesale information please contact: Christy at Paperdoll Style 619-985-0655, petitepirouette@san.rr.com, California Market Center, 110 E. Ninth Street, Suite A640, Los Angeles, CA 90079.

UPDATE: Lettuce Truck Baby is now represented in Dallas, TX, debuting its Fall "Pocket Treasures" Collection for 2004 at the Children's Apparel Show in the Dallas Trade Center, March 25-29th. For information in the TX, AR, OK, LA & MS territories please contact Tricia at Accentrics, Dallas Trade Center, 8th floor, #8608, 214-748-0404, accentrics@hotmail.com.