(Santa Monica, CA; March 1,
2004) Santa Monica-based designer Amber Hagen today
announces the launch of Lulah Cashmere, an ultra-hip,
ultra-lux line of cashmere baby sweaters and blankets
aimed at stylish moms of babies who have everything, yet
still need something special for that very important play
date.
The Lulah Cashmere line, which will
debut at the L.A., New York, San Francisco and Denver
children's shows in March and April, will be available in
upscale baby boutiques and online at lulah.com
by late summer 2004. With a fresh take on what it means
to dress baby, pieces include a pink cashmere blanket
with Japanese "love" symbol knit in red velvet chenille,
a peace sign sweater and coordinating dove with olive
branch blanket, a retro creamsicle sweater with
coordinating orange twinpop blanket, and other unique
designs. The line stays true to childhood fun with its
whimsical designs but is interpreted in a sophisticated,
almost grown up, color palette. All pieces are knit in
two-ply premium cashmere usually reserved for adult
sweaters, with designs and borders knit in lush velvety
chenille.
"We're excited to fill a void in the
marketplace by offering a baby line that is as hip and
fresh as it is luxurious," says Lulah founder and
designer, Amber Hagen. "Celeb moms and career girls alike
all want something unique for their babies and we're
definitely answering that call."
L.A. is familiar with Amber Hagen's
designs from her popular handknit line launched last year
at the exclusive Hotel Bel-Air. The fall 2004 Lulah
Cashmere line will be the first line from Amber Hagen
available nationwide and has been generating buzz on both
coasts even before its launch.
For additional information, visit
lulah.com
or call 310.617.0665.
ABOUT LULAH
Lulah, founded by Harvard Law grad
Amber Hagen after working five years as a corporate
lawyer at a large L.A. law firm, debuted a limited
edition of handmade babywear at L.A.'s celebrity studded
Hotel Bel-Air in spring of 2003. Recently, Amber was
invited to be a featured contemporary designer at L.A.'s
swank, invitation only, Billion Dollar Babes designer
sample sale and non-advertised v.i.p. and celeb only
pre-sale event, and various Lulah Cashmere pieces will be
featured as auction items at some of L.A.'s most
prestigious charities this spring and summer.
TRADESHOWS: