NEWS BRIEFS

 

Berry Jane's New Line of Scented Tee's Are Scrumptious

(Grapevine TX; November 10, 2008) Hold on to your cupcakes these new tees are going to blow you away. Ava Marie Carmichael, Fashion Designer and CEO of Berry Jane™, has just launched a new line of tees and tanks for girls that are quickly becoming all the rage. The new line of appliquéd tees and tanks feature scented motifs such as: Cupcakes, Strawberries, Chocolate, Coffee, Peanut Butter and Jelly and of course, Flowers. Each motif is hand appliquéd, scented with its related yummy fragrance and sewn onto 100% soft spun cotton tees and tanks. The scents used are skin safe fragrance oils and the motifs are created to retain their scent through many washes. Ava recommends hand washing and hang drying to retain the scent longer. In addition, Berry Jane™ will also be creating a line of necklaces that feature fabric pendants of playful strawberries, cupcakes and various sweet, fragrant treats.

The Cute Factory, LLC is an American fashion house founded by Ava Marie Carmichael.  The core brand, Berry Jane (for girls 2T-6 years) was created in 2006 and will soon be followed by their luxury brand, The Queens Daughter (7-13 or "tween") scheduled to launch Fall 2009.  Berry Jane has been described as the brand for little girls who "dress to express"; while The Queen's Daughter is the "dress to impress" line.

The Berry Jane line is truly whimsical and multifaceted. Its fabrics offer various textures and details without compromising function, quality and comfort. It is full of little treasures and surprises. In the pockets, you may find a little garden gnome; and a scented cloth strawberry zipper pull may hang from a hoodie jacket.

Each piece is created and sewn in the USA using only the finest fabrics and trims. Artisans from the USA, Ireland and London also individually handcraft the appliqués found on many Berry Jane garments.  

History:

The Cute Factory, LLC was officially established by Ava Marie Carmichael in the Fall of 2008. The company name was inspired by Ava's love of unbridled childhood imagination, fairy tale fiction and fantasy.  As a child, Ava was an avid lover of children's books such as Cinderella, Charlie and the Chocolate Factory, Alice and Wonderland and The Hobbit. Even today as she works on her line, her creative consultants are girls who's ages range anywhere from 3 to 12. Taking to heart their advice and reactions to certain pieces are what makes the Berry Jane line so appealing to little girls. Already creating a buzz in the children's market and with Hollywood celebs, this is one line that possesses staying power.

Currently, JAG Apparel Group is representing Berry Jane in the Southern Region. Visit www.JAGApparelGroup.com.

For more information visit: www.berryjane.com.

 

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