Amy
Michelle, Recently Honored for its Entrepreneurship, Adds
EcoBaby Line Made from Recycled
Products
(Golden, CO; November 20,
2008) On the heels of a successful spring launch of
its fun and funky "Street" line, female-owners of
Amy
Michelle are channeling
their Mother Earth instincts with the launch of Amy
Michelle ecobaby™ totes for the eco-conscious mom.
With the style and features of the hot Street line,
ecobaby™ totes are made from recycled fabrics and
plastics - recycling excess material blended with
recycled PET bottles.
Amy Michelle's new ecobaby™
totes offer a "greener" side to our Street line.
They are available in basic Black and Black with a "World
Peace" insignia - inset is the word "peace" in over 200
languages. Both have fun recycled green pattern
lining. The style is a casual, vertical rectangle
shoulder bag that converts to a backpack for the mom who
wants something stylish yet more compact. They have all
the same features of Amy Michelle's larger bags and hook
simply onto a stroller, and also include a front purse
area for mom, so she can leave her purse at home. The
ecobaby™ totes retail for $75. Amy Michelle
ecobaby™ is "committed to our environment for the
future of our children."
Click here to see new totes:
www.amymichellebags.com/ecobaby.
Awards and
Recognition
Amy Michelle Bags, a Mommy-Baby
tote bag company, created by two University of Colorado
MBAs - Amy Wright and Michelle Herbert - was
recently recognized for its entrepreneurial spirit,
success, and promise by American Express' Count Me In
Program, and also received Sam Walton's Emerging
Entrepreneur Award. In its first five years, Amy Michelle
has introduced four different lines of mommy-baby bags
for the fashionable, active mom who does not want to
sacrifice style for function. Each bag is designed to
carry the essentials for both mom and baby, from infant
to toddler. With each new line, Amy Michelle has
added new styles, fabrics, colors and features that
include the capability to convert from shoulder bag to
backpack and attach to strollers. Its lines include
Classic, Chic, Street, and a new line launched this
fall - ecobaby™ totes - made from recycled
materials.
Hollywood
Outreach
In other news, Amy Michelle was
recently contacted to provide bags for a number of
celebrity gift bag companies who, in turn, shared Amy
Michelle bags with the following stars: 2 Sweet Sisters
sent Melissa Joan Hart a Rodeo Drive Turquoise and
Allison Sweeney a Rodeo Drive Pink; Congrats from
Colorado sent Tori Spelling a Red Sweet Pea and Natalie
Morales a Chocolate Sweet Pea; and Celebrity Chit sent
Jennifer Garner a World Peace ecobaby Tote. Amy
Michelle bags are already a hit with the everyday mom and
are now attracting exciting attention from Hollywood
families.
Amy
Michelle
Products
Recently featured in Pregnancy
& Newborn, Pregnancy, Consumer Reports Best Baby
Products, Toy Tips ("best bag for a stroller") and Find
it!, Amy Michelle has become "the-go-to-bag" for mom's
who don't want to sacrifice fashion for function. Amy
Michelle designs its stylish yet durable Mommy-Baby bags
with smart compartments for the needs of both mom and
baby. The sections designed for baby feature a washable
changing pad, internal and external bottle pockets,
quick-release pacifier holder, compartments for diapers,
wipes as well as a separate space for the changing pad.
The sections for Mom include a place for wallet or built
in credit card slots and zippered pocket, pocket for day
planner, cell phone, easy to find key ring, and other
essentials.
Amy Michelle products are sold at
specialty baby boutiques and select internet sites
including www.amymichelle.com.
Amy Michelle bags are now featured in the following
showrooms: Choices for Children in Dallas and West Coast
Maternity in Los Angeles. Amy Michelle bags are now
distributed by the following distributors: Mother's
Choice Products in Canada, D Service in Japan, Cheekie
lil Monkie in Australia, and Worldwise in Scandinavian
countries.
About Amy
Michelle
Amy Michelle's mission is to
provide attractive, fun and functional bags and
accessories to organize today's busy moms and babies,
while creating a way to give back to our community and
charities close to moms' hearts. Up to 5% of profits
benefit Ronald McDonald House Charities of Denver.
With offices in Golden, Colorado, Amy Michelle sells
products throughout the United States, Canada, Japan,
Australia & Scandinavia. For more information,
write to Amy Michelle, 2215 Ford Street, Golden, Colorado
80401, call 303.279.0690, or visit www.amymichelle.com.
Back
to 2008 News Briefs
