NEWS BRIEFS

 

Holding Splashskins by MadMax Up to the Light

(Potomac, MD; November 7, 2008)  UV (ultraviolet) protective swimwear has proven its worth in the United States and around the globe. Dermatologists recommend fabric coverage as the best protection for those who will be out under the sun's harmful rays. Children and teenagers have more sensitive skin than adults do, and over 80% of a person's lifetime exposure to the sun occurs by the age of eighteen. UV protective swimwear, originated in Australia, has risen in popularity as more and more parents consider the health factors and everyday practicality of purchasing high-quality UV protective swimwear and clothing for their children.

However, not all so-called UV protective swimwear and clothing perform as advertised. How can consumers be assured they are really getting the protection that such garments promote? UV protection is guaranteed through an established leader in the UV swimwear market: Splashskins by MadMax. Splashskins are made of the highest quality, 50+ UPF rated fabrics available. It should be noted that 50 Ultraviolet Protection Factor is the highest rating given to fabric and equates to at least 97.5% UV blockage. The standard to which the fabric is tested is AS/NZS 4399:1996; the standard developed in Australia. "Our policy is a 100% guarantee to consumers purely through the construction of our products," says Amy Fowler, owner and creator of the Splashskins line.

Along with the high-quality UV fabric, Splashskins swimwear is adorned with chunky zippers and sewn with double-stitched seams. Splashskins by MadMax suits are brightly colored, including Turquoise, Pink, and Sea Blue. Solid colors are often paired with the swimwear line's signature bold patterns. Children wearing Splashskins can easily be spotted in any body of water or at a distance, making it easier to find them in a busy beach or pool area. With such features - stitching, bold colors and stylish patterns such as 'Liquid Teal' and 'Storm,' Splashskins swimwear and accessories provide long-lasting quality and protection for families.

Splashskins by MadMax are available in one-piece Unisuits as well as 'Splashshirts' and 'Splashshorts' separates with coordinating hats and sunglasses. View the line of UV-protective swimwear of Splashskins by MadMax at www.splashskins.com.

 

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