(Burlington, NC; January 30,
2004) Elegant Baby is pleased to announce the
launching of a wide array of new gift items designed for
children's boutiques and better department stores.
Capitalizing on Elegant Baby's substantial consumer brand
recognition and broad customer base, the company's
objective is to continue to provide a well rounded and
contemporary approach to a boutique or a department
store's gift and basic accessories program.
In 2003, Elegant Baby began a total
re-invention headed by company founder Fred V. Hooper's
son, Yates Hooper. In analyzing the function that
Elegant Baby serves with the larger accounts, it is
quickly apparent that with Elegant Baby, a department
store can count on the company to fill all of a
department's gift needs. Elegant Baby offers complete
EDI based fixture programs and visual support for
branding with many of its partners. Hooper and team are
finding that these services are absolutely essential for
its major partners. With this in mind, the company is
striving to improve and update the products and services
offered for the department store.
Elegant Baby's first of many new
product launches is comprised of christening gowns and
bubbles to round out the company's collection of
difficult-to-find christening accessories and gifts. The
company believes the new christening collection to be the
freshest and most contemporary approach to the
christening category.
As industry leaders in baby blankets,
Elegant Baby is proud to present new reversible long
staple cotton cashmere™ baby blankets with sweater
binding in pastels reversible to natural delivered in a
fantastic gift presentation. Luxurious European
matelasse baby blankets with scalloped edges along with
cotton cable knit blankets and shawls round out the new
Elegant Baby blanket collection. The company is
expanding its offering of sterling silver keepsake items
with several new and unusual rattles and teethers.
Elegant Baby is most excited about its production of
contemporary European luxury music for baby and family.
The CD is presented in luxury packaging coordinating with
the entire Elegant Baby boxed gift collection to be sold
as an impulse item at point of purchase.
Elegant Baby is a company to watch as
it continues to re-invent and expand in the children's
and gift industries. For more information, visit
www.elegantbaby.com
or please call our New York Elegant Baby office at
212-239-4660.