Lioinsgate
Grants Urban Smalls North American License for Dirty
Dancing Quote: "Nobody Puts Baby in a
Corner"
(SANTA FE, NM; September 22,
2008) The
Urban Smalls Corporation, a
leading provider of humorous infant gift apparel,
announced today that it has signed a North American
license agreement with Lionsgate (NYSE: LGF), the leading
next generation filmed entertainment studio, for the
quote "Nobody puts Baby in a corner" from the studio's
motion picture Dirty Dancing to be used on infant and
children's clothing.
The American Film Institute voted
"Nobody puts Baby in a corner" as one of the top 100 most
popular quotes from a motion picture.
Urban Smalls will market, sell and
distribute infant and children's apparel with the famous
phrase on its high-quality, uniquely designed infant
bootysuits and children's T-shirts. All garments will be
available in Urban Smalls colorful, read-to-wrap gift
packaging.
United Media, a leading independent
licensing and syndication company, has been working with
Lionsgate to build a licensing program in support of
Dirty Dancing. Currently, there are a multitude of
partners on board including Cold Crush by Awake, a
division of JEM sportswear for stylish tees, featuring
scenes and catchphrases from the hit movie; American
Greetings for ornaments and greeting cards; Codemasters
for downloadable, on-line and PC games, Rizzoli for
calendars and much more.
About Dirty Dancing
First released in 1987, Dirty
Dancing celebrated its 20th anniversary in 2007 and
Lionsgate launched a major initiative to mark the
anniversary. To date, Dirty Dancing has generated over
$170 million in worldwide box office and has sold over 10
million DVDs. A timeless classic in Lionsgate's
12,000-title library, the film has universal appeal with
98 % awareness among adults 18&endash;54, and it
continues to attract a whole new generation of loyal
fans.
About Lionsgate
Lionsgate is the leading next
generation filmed entertainment studio with a major
presence in the production and distribution of motion
pictures, television programming, home entertainment,
family entertainment, video-on-demand and digitally
delivered content. The Company is leveraging its content
leadership and marketing expertise through a series of
partnerships that include the operation of the highly
successful FEARnet branded channel with Sony and Comcast,
the recent announcement of the fall 2009 launch of a new
multiplatform entertainment venture with partners Viacom,
Paramount Pictures and MGM, investment in the leading
young men's digital distribution platform Break.com,
ownership of the premier independent television
syndication company Debmar-Mercury LLC and an alliance
with independent filmed entertainment production and
distribution company Roadside Attractions.
The Company's feature films have
generated more than $450 million at the North American
theatrical box office in the past year and has also
forged leadership positions in television and home
entertainment with the production of such
critically-acclaimed television series as "Weeds" and
"Mad Men", the distribution of "Tyler Perry's House of
Payne", "Family Feud", "South Park", "Trivial Pursuit,"
"The Wendy Williams Show" and Tyler Perry's "Meet the
Browns," among others, and approximately 8% market share
and the industry's leading box office-to-DVD conversion
rate in home entertainment. Lionsgate handles a
prestigious and prolific library of approximately 12,000
motion picture and television titles that is an important
source of recurring revenue and serves as the foundation
for the growth of the Company's core businesses. The
Lionsgate brand is synonymous with entrepreneurial
innovation and original, daring, quality entertainment in
markets around the globe.
About Urban
Smalls
Launched in New York City in 2004,
Urban Smalls quickly became a leading provider of
humorous infant gift apparel with its stylish, colorful
designs and irreverent slogans such as "Chicks dig me," I
Party Naked," "It was the dog," and "My dad's a geek."
The Urban Smalls line of gift apparel is currently sold
in select retail boutiques throughout North America. For
more information, visit www.urbansmalls.com.
About United Media
United Media is a worldwide
licensing and syndication company that focuses on
building brand equity around a wide range of creative
content. The company recently partnered with HISTORY, the
award-winning cable network, as the exclusive merchandise
licensing agent for the brand and its acclaimed
programming that includes the popular Ice Road Truckers
series. United Media licenses and/or syndicates other
properties, including Peanuts, Hallmark's hoops&yoyo
and Maxine, Dirty Dancing, Televisa's El Chavo, Deadliest
Catch, Raggedy Ann & Andy, Precious Moments, Dilbert,
and Fancy Nancy. United Media is an E. W. Scripps
Company. For more information, visit www.unitedmedialicensing.com.
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