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Poppy and Mimi Treasured Tales Launches Keepsake Books for the Hippest of Babes

(Porland, OR; January 7, 2004) Poppy and Mimi Treasured Tales announced today the availability of its premier product, a compact 9x9, 30-page hardbound keepsake book specifically tailored for baby. This one of a kind treasure, featuring a variety of high quality, individualized fabric covers is located at select retailers and online at poppyandmimi.com.

"I could never get organized enough to do what large and overwhelming scrapbooks entailed," says Jennifer Allers, founder of Poppy and Mimi. "I wanted to preserve my daughter's memories in a way that truly represented her individuality and also provided her with a keepsake that she would be proud to cherish forever."

Each book is covered in a choice of fabric, ranging from Central Park (pink toile), Wildchild (hot pink leopard) to Retro Confetti (contempo polka dots). Poppy and Mimi's books are bound in high end fabrics and filled with velvety cardstock paper. Fill-in subjects are unique and help guide parents to document memorable moments that seem to pass in a blink of an eye.

"Poppy and Mimi has graciously provided busy parents with a stylish solution," says Tracy Herbert, founder of babyoliverboutique.com. "Our customers love the fact that they can create a stunning keepsake book in about 5 hours. This is by far the hippest baby keepsake book we've seen."

For more information, contact Poppy and Mimi at: jen@poppyandmimi.com or 503.307.1865, www.poppyandmimi.com