High
IntenCity Ventures into the World of HAIR!
(Fair Lawn, NJ; June 2008)
High
IntenCity, known leader in
the girls' accessories industry, ventures into the world
of hair. The company unveils hair collections and adds
the new segment to an established assortment of jewelry
brands for girls, tweens, and teens. High IntenCity
translates popular icons and hot licenses onto a
selection of embellished head wraps and charmed elastic
sets.
In true High IntenCity fashion,
each 10-piece hair elastic set comes on a ball chain with
a large matching charm meant for girls to accessorize
whatever they please. Adorably trendy, retro-reminiscent
sets like a cupcake, rainbow, monkey, and princess style
feature brightly-colored elastics with apropos words and
graphics. Girls can also do their doos with licensed
10-piece sets dedicated to Hannah Montana, High School
Musical, Hello Kitty, and Mr. Men Little Miss.
On the licensed note, High
IntenCity introduces stretch nylon head wraps devoted to
Disney's "IT" properties. Girls have a choice to don
Hannah Montana, HSM, or The Cheetah Girls. The nylon
head wraps offer tie-dye styles featuring images of the
tween dreams framed in metallic studs or solid nylons
embellished with studs that spell out the property names.
Renee Levy, President of High
IntenCity, comments, "Introducing hair accessories comes
as a natural extension to us. We have special signature
touches that translate so seamlessly from jewelry to
hair. We add a fresh edge to hair with surprise elements
like studs and charms that are so prevalent in our
jewelry." For more information visit www.highintencity.com.
About High IntenCity:
High IntenCity Corp. is a leading
manufacturer of high quality fashion jewelry and
accessories, primarily focused on girls, tweens and
teens. Company-owned brands include CHARM IT!, CHARM IT!
co-branded licensed collections, Jewels Girls Love to
Wear, The Princess Collection, and i CARE, available
through specialty apparel, gift, and toy boutiques as
well as premier department stores. Within the specialty
division, licensed collections include: The Hello Kitty
Collection, The Disney Tween Collection, and The Little
Miss Collection. The private label division designs and
manufactures collections under license for Disney,
Sanrio, Nickelodeon, and Chorion Silver Lining. Private
label distribution is geared towards department stores
and mid-tier retailers. In 2007, License! Global magazine
selected High IntenCity as one of the Top 100 licensees
based on licensor / retailer nominations. High IntenCity
Corp. is a privately-owned company founded in 1993 and
based in Fair Lawn, NJ.
For more information please visit
www.highintencity.com.
