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Spike & Ella Children's Clothing Launches Its Online Boutique - for Clothes with Retro Glamour and Style

(Seoul, Korea - January 1, 2004) British children's wear designer Emily Henson's ultra-sophisticated clothing label Spike & Ella is now available at www.spikeandella.com. Until now the line has been available exclusively in the UK and through custom ordering in the US. Spike & Ella Clothing is a fabulous blend of vintage styling and modern edginess. Using new fabrics and retro ideas, Henson designs feminine clothing with a cheeky eclectic style adored by wee girls and their moms.

Spike & Ella's Spring/Summer 2004 collection draws on the style of the 1940's and 1950's - two of Henson's favorite eras for fashion - while remaining thoroughly modern. It is the expression of Henson's love for retro glamour combined with the practical needs of her own four-year old daughter, Ella. Her inspiration for this season has been the cheeky, feminine style of Shirley Temple and the girlish glamour of Audrey Hepburn. The collection's chic pink and black palette and its quirky sophistication are already causing quite a stir.

Henson never designs with the intention of following a trend. In fact, it's more likely for her to create one. When I design it's a totally intuitive process says Henson. I don't pay much attention to trends. I just go with what I feel is a great look. Very often I'll see similar themes the following season in women's fashion, so I've learned to trust my instincts.

Henson has a gift for designing original and memorable clothing, but she also understands the need for it to be wearable and practical. Since she designs with daughter Ella in mind - a girl who believes in wearing a dress or skirt for all occasions, including a trip to the playground or a puddle-splashing walk - Henson uses only high quality 100% cottons that are machine-washable. In fact, each piece becomes softer the more it's washed, just like the antique hankies and linens the designer collects and from which she draws inspiration. Any embellishments that might hinder easy laundering - this season it's black velvet and feather brooches - are always removable. Dry-cleaning for kids - even the fancy stuff - is not part of the Spike & Ella philosophy.

Henson's keen eye for design doesn't go unnoticed by her clientele. A shop owner who stocks Spike & Ella Clothing in England has had so much interest in the line that she quickly had to reorder in time for her holiday customers, many of whom expressed gratitude for finding sophisticated, feminine girls' clothing that tastefully mirrored the vintage-inspired fashions they were seeing for women.  

Spike & Ella Clothing has also caught the attention of a few celebrities. When actress Rashida Jones was looking for a gift for the five-year-old daughter of family friend Sir Tim Rice, she turned to Spike & Ella for help. Another loyal fan is Susannah Constantine, Britain's makeover queen - a woman who really knows fashion - who is said to be smitten with the clothes.

Spike & Ella started out of necessity in 1999 when Henson's daughter Ella was born. She wanted cool clothes for Ella that were a little bit retro and a little bit modern. Being a crafty gal she made them herself, drawing inspiration from childhood memories of her mom's London antique clothing shop and adding her own modern twist. The way she put a look together was so unusual that people started to ask questions and Henson was soon filling orders for friends and family. The rest, as they say, is history. Henson and her family have since traveled extensively, allowing the designer unique access to some of the world's most amazing fabrics and an education in fashion across the globe - factors that contribute to the company's groundbreaking style.

The line is available in sizes for girls age 12 months to 5 years and retails for $38-$120. To view the collection please visit www.spikeandella.com. For further information and for wholesale inquiries please e-mail Emily Henson at emily@spikeandella.com.