(Surrey, BC; December 10,
2003) Stakwear Clothing Inc. (www.shortstak.com)
proudly announces its debut collection named Shortstak,
featuring unique semi-formal urban clothing for boys in
the 4 -7 age category. It's a unique look that dares to
be neither casual nor formal.
Take a look around. In one word you
can easily summarize the boyswear market - blah! Smaller
labels are overly "babyish" and lack any sense of fashion
for the boys of today. As for the big brand names, well,
they seem to be slapping their logo onto anything less
than exciting and these clothes cannot be worn any
further than the playground. The bottom line is that
everyone is tired of seeing the same things over and over
again. Shortstak attempts to revolutionize this market,
catering to the boys who crave
self-expression.
Designer Adila Cokar has worked in the
childrenswear industry for over five years. Over the
years, she has learned but two important facts. Firstly,
a large percentage of parents, buyers and especially the
boys are demanding unique boys clothing. For this reason,
each style in the Shortstak collection undergoes a heavy
screening process through a handful of parents and the
boys, before it is adopted into a line. Secondly,
purchasing decisions are based on five main ingredients -
style, price, quality, brand name and most importantly
the child's opinion. If you've heard the word
kidsfluence, you probably already know that kids as
"short" as 2 years old determine what they will wear.
Older siblings and the media, also, play a big role in
their decisions. They can tell you what is "hot," they
have a personality ready to hatch. Questionnaires, focus
groups, surveys and even more research have led to
Shortstaks' niche - boyswear with personality.
The Shortstak collection features 24
unique, trend setting styles in tops, pants, shorts,
vests and jackets. The bottoms have been engineered with
an adjustable inner waistband, as well as an adjustable
hem to accommodate these growing kids. The boys
appreciate these "hidden" baby features and rave about
the styles. Unexpected touches create products as
distinctive as they are unique. Largely influenced by
European menswear, details include appliqués,
screen-prints, embroidery, badges, pin pleats as well as
inspirations from tribal art. The urban cowboy shirt,
military inspired fleece lined jacket and tuxedo pant
with an attached belt are just a few key items. It's all
about providing boys with what is hot and unique, as well
as providing comfort and quality. As revolutionary as it
is in concept as it is in design, Shortstak strives to
balance trends, quality, price and brand name for boys
with personality. Finally, boys' clothes that are unique!
Shortstak will be previewing for
fall/winter in December and will be available in stores
for Fall 2004. See us at the January's Children's Club in
New York City. Wholesale prices range from $12 to $29.
Call 1-888-390-6557 for the sales rep nearest to you.
If your "short "on clothes with
personality - its time to "stak" up!
Contact: Adila Cokar
Phone: (604) 596-9906
www.shortstak.com