(San Francisco, CA; December
15, 2003) Sydney-based DaRiMi Kidz offers U.S.
parents a practical solution to protecting their children
from UV damage by unveiling the Sun Busters line of
products at the Children's Club trade show in New York
from October 19 to 21, 2003.
For two mothers, Australian Carole
Schlessinger and American Jennifer Wolfe, necessity is
the mother of invention. After personally witnessing the
harmful effects of the sun on loved ones, Schlessinger
and Wolfe bring a new line of sun-protective swimsuits
and hats to the United States.
"Children in Australia have been
wearing these sun-protective swimsuits for some time.
DaRiMi Kidz is delighted to offer Sun Busters sun
protective swimwear and hats to sun-smart parents in the
United States," said Jennifer Wolfe, President of DaRiMi
Kidz.
The latest research shows a link
between sunburn in children and the increased risk of
melanoma in later life. The American Cancer Society
estimates over 54,000 new cases of melanoma this year.
Sadly, thousands of these cases could have been
prevented. Research reveals that sunscreens are no
guarantee against skin cancer. With this growing
awareness of the dangers of UV, particularly on babies'
delicate skin, parents have quickly adopted the Sun
Busters line as a necessary precaution when outdoors with
their infants and children.
"We want parents to feel secure
knowing their children are being protected from the sun,
without sacrificing style," says Wolfe.
Sun Busters swimsuits and hats offer a
sun-protection factor (UPF) of 50+, wet or dry, which
blocks over 98% of all UV rays. They keep children cool,
have a high resistance to chlorine and are comfortable,
strong and quick drying. They come in an array of fresh
and vibrant colors that look fantastic at the beach, pool
or playground. For children ages 6 months to 10 years,
the products retail for $18-$50.
Sun Busters products are 100%
Australian made and comply with Standards AS/NZS 4399
(Australian/NZ) and ASTM-D6603 (USA).
DaRiMi Kidz is America's leading
importer and distributor of sun protection products for
kids. For further information on these products contact:
DaRiMi Kidz, 108 Walnut St, San Francisco CA 94118; Tel
415 931 6917; Fax 415 931 6947; sales@darimikidz.com,
www.darimikidz.com.