NEWS BRIEFS

Uncommonly Cute, the New Kid on the Block, Shakes Things Up with Baby Apparel

(New York; August 15, 2005) A frustrated new mom launches new company, Uncommonly Cute and announced the availability of its premiere collection of t-shirts and onesies available for newborns through babies 24 months of age.

Motivated by the lack of fashion options that would reflect her spunky daughter Samantha's personality and on behalf of all the other speechless babies everywhere, Owner Allison Friedland, put her MBA and marketing background to good use to create Uncommonly Cute.

By designing shirts to represent children's quirks and unique personalities, Uncommonly Cute looks to help babies transcend the department store notion of what a baby ought to look like. With the "no trucks, ducks or puppies allowed" rule, Uncommonly Cute is making sure that little individual people have little individual clothes.

Product Specifications and Availability

All Uncommonly Cute designs can be seen at www.uncommonlycute.com. They can soon be found at a growing number of retail stores as well.

Uncommonly Cute's t-shirts and onesies not only afford babies a sense of individual style - be they a Diva, a Rock Star or a Fashionista - but comfort as well. Each garment is made of 100% combed cotton and is super, super soft. Sure to delight the babies' no-fuss, socially conscious moms, the clothes are all machine washable, safe, durable and made in sweatshop-free American studios.

Designs are available on onesies, short sleeve t-shirts and long sleeve t-shirts. Matching hats are available to create the perfect gift set. Sizes run from the preemie line (up to 7 lbs) to 18-24 months. Suggested retail price is $21 for the onesies and short sleeve t-shirts. $23 for long sleeve t-shirts.

For more information, please contact Allison Friedland at 917-217-2150 or by email at allison@uncommonlycute.com.