(Brookline, MA; July 15,
2003) A kiss is definitely not just a kiss. Not when
it's Pineapple Kiss - a new line of fashions for boys and
girls - that proves that kids' clothes don't have to be
just kids' clothes.
The sweetly named company captures the
overwhelming enthusiasm, uniqueness and energy of
childhood in a playful array of quality textures, colors
and patterns that, until now, have been conspicuously
missing from children's clothing.
Pineapple Kiss, initially a strictly
infant/toddler line for girls, has seen major growth.
From its first to its second season, the company more
than tripled its retail presence, adding stores across
the country as well as expanding overseas, and expanded
its size range to include girls through size 7. Now in
its third season, Pineapple Kiss has added boys' fashions
as well. "Customers - both retailers and shoppers - have
repeatedly expressed a frustration at the dearth of
interesting and stylish clothes for little boys," says
designer Diana Cheren Nygren. "I have a son of my own,
and it doesn't make any sense to him that his sister
should get all of the cool clothes."
Pineapple Kiss attributes much of its
early success to its combination of European styling and
domestic manufacturing. "People seem surprised to see a
domestic line that combines fabrics, patterns and
textures in bold and unexpected ways. I try to design
clothes that capture the playfulness and whimsy of
childhood," explains Nygren. "My goal is to use fabrics
and design techniques in a fashion forward, unexpected
way, but to still make them children's clothes, not
miniature adult clothes."
The fall 03 collection - which runs
the gamut from floral and paisley flared pants to chunky,
knobby-knit swing coats - is quickly becoming the newest
"must have" for fashionistas in the making. Fans of
Pineapple Kiss include style-setting celebrity moms Kelly
Preston and Cindy Crawford.
Pineapple Kiss aims to bring to the
market clothes that are fun and funky without being
trendy, stylish without being precious. The spring 2004
collection is now available to retailers online at
www.pineapplekiss.com
or by calling 617-957-6064.