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 Jottum Debuts Spring/Summer 04 Collection

(Edam; The Netherlands; July 15, 2003) In spring, the little Jots are taking to life on the ocean wave. The boys looking like hardy Jack Tars, the little Jot girls deciding on a romantic whim to swim after them. Who will prove the toughest?

The collection has two delivery ranges with clear themes.

The first range comprises babies', boys' and girls' collections with a maritime theme; a second theme bursting with romance, and a sturdy, rough-and-tumble theme. Romance is expressed in the babies' and girls' collections in particular. The boys join in with a tough, maritime look. A lot of naval colours, such as dark navy and white. The romantic theme is conveyed in white, light grey and light blue. The tough look is reflected by the colours white and rockstone. All of these colours are incorporated into the boys' collection - this collection is a combination of classical and tough.

The badges and print were inspired by the emblem on a naval uniform.

The materials used are extremely varied. There is a poplin in white, light blue and rockstone for baby dresses, blouses and trousers. For the boys, shirts and trousers and for the girls dresses, trousers and blouses, as well as a skirt with lace. There is also a dress with removable sleeves (buttons) in Breton stripe and with dark navy piping on the seams. Fine linen cotton in white, light blue and dark navy for the baby sailor's dress and trousers, etc., a shirt for the boys and a jacket for the girls inspired by a tail coat. Linen in chambray blend and in chambray blend with a pin stripe, dark navy/white for the babies, for the boys a jacket with waistcoat and trousers with removable legs (buttons), resulting in Bermuda shorts. For the girls, a dress, trousers and a calf-length skirt with a voile petticoat.

A tough linen cotton in white and rockstone and a double-cloth in white and dark navy and rockstone to be worn with dungarees for the boys, girls and babies. A supple, water-resistant fabric with papertouch in dark navy and light blue with a striped tricot lining in the dark navy and tricot with a design in the light blue jackets. Voile in white for the baby petticoat dress and, for the girls, a petticoat with dark navy piping. An embroidered lace and a tulle lace are worked into the dress and blouses.

There are also multicoloured stripes into which the colours of the whole range are incorporated, and a viscose/linen with a fine stripe in white/rockstone and an extremely fine linen with a damask print in light blue. Also a print with renaissance-style stylised floral motifs, based on a design brought by Marco Polo from Damascus to Venice in circa 1295. Trousers, blouses and dresses for the babies and girls are available in this fabric.

Jottum presents a single jersey in all colours in tricot, an elastic cotton tricot also in all colours and Breton stripe in a variety of designs in single jersey in dark navy/white and light blue/white. Boys' sweaters, also in a Breton stripe in rockstone/white and light blue/white. Also a fine heavy jersey in linen cotton, only in white.

The second delivery range is an all-girls' collection in off-white, pink, garnet red, faded rose and sand. The collection consists of a romantic section and a more racy section.

The fabrics here again are a poplin for blouses with lace, short trousers with lace finishing, dungarees, dresses and trousers. A 'crumpled' dress and skirt, trousers and a top in melé cotton. A small cotton plaid, a damask print, but this time in fine linen in off-white with the print in pink for the dress, trousers and blouse. Voile for the petticoat dress.

Elastic tricot for a range of T-shirts and tops, with a fine stripe in sand and pink for tops, T-shirt and throw-over cardigan, tricot dress with poplin piping and damask print.

And finally, a summer sweatshirt with fine cord for the sweater and cardigan.

For more information contact:
E-mail: Tina_Rodrigues@childrenatplay.com
www.childrenatplay.com