(Los Angeles; June 20,
2003) JOHNNYBOY, a new boys' fashion line from the
creators of Sara Sara and Hannah Banana, offers a new
twist in boyswear. Instead of the usual T-shirts with
logos printed on them this new line takes on the boyswear
market with the bold new looks of European-styled
fashion.
The JOHNNYBOY line features outrageous
patterns, exotic prints, bold colors, and mixtures of
not-so-ordinary fabrics with some decoration seldom used
for boys. "We are tired of retailers and buyers having 'a
seek-and-you-will-not-find attitude' about boyswear,"
says Wayne Lee, vp of sales. "We're offering buyers the
freshest and funkiest ideas for boys." Some twenty
brand-new styles of tops will be shown along with
coordinating cargo pants and cargo shorts at the
Cruise/Early Spring '04 trade shows throughout the
U.S.
For more information log onto
www.sarasara.com
or call 213-624-7311 for customer service.