NEWS BRIEFS

 

Popular Danish Children's Clothing Line Launches Wheat USA

(Annapolis, MD; March 4, 2011) The Wheat children's line originated in 2002 by Danish designer, Charlotte Galsgaard. With distribution in over a dozen different countries, the designer made her American debut last August with the launch of Wheat USA.

Named one of the fastest growing children's companies in Denmark, Wheat's quality and attention to detail rise high above its competition. The design team's inspirations are often pulled from vintage Scandinavian wallpaper prints and thoughts of outdoor life associated with the great Scandinavian forests. The use of all natural fabrics and adjustable waistbands ensure well-being and mobility all around for a happy, energetic child.

The Fall/Winter 2011 core collection offer icy blues, frozen whites and steel grays, then as spring rolls in, the girl's line brightens with small floral prints and soft pastels. Two collections are offered each year with over 400 styles to choose from each season.

The collection has been extremely well received in European markets. With the opening of the new US flagship store in Annapolis, MD in April 2011, the line is quickly making Wheat a well known brand in the US.

For more information on Wheat USA contact our US office 410-626-1508 or one of our representative showrooms:

Atlanta: Joyce Nilsson Showroom - 704-541-5443

Chicago: Trinkets and Trappings - 312-329-0560

Los Angeles: Allison's Showroom - 213-239-9190

New York: Eneko NY Showroom - 212-564-1039

  

 

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