SwaddleDesigns
and giggle Partner to Design giggle
Exclusives
(Seattle, WA; July 27, 2009)
SwaddleDesigns®
the trend-setting,
Seattle-based company, continues its growth by developing
useful and fashionable products that help new parents
care for and comfort their babies. Lynette Damir, RN,
Founder, CEO and Creative Director, was inspired to
design the Ultimate Swaddling
Blanket®
when visiting families with new babies. In 2003, Lynette
designed the award-winning Ultimate Receiving
Blanket®
which includes a how to swaddle illustration called the
123 Swaddle®
tag sewn to the edge of the blanket. Over the past six
years, SwaddleDesigns has grown from a small start-up to
become a trusted and prominent brand in the baby product
industry.
"giggle
is a leader in juvenile retail with a clear understanding
of what new parents want and need. It is truly an honor
to be selected by the giggle team to develop exclusive
styles offered only at giggle., said Lynette Damir,
SwaddleDesigns CEO and founder. "We are delighted to
collaborate with giggle on this exciting project - our
first co-branded product with a major
retailer."
"Our exclusive line of Ultimate
Swaddle Blankets and Baby Burpies reflect our giggle
commitment to bringing great value, smarter, healthy and
still stylish products to the new parent market," said
Ali Wing, giggle CEO and founder. "Swaddle blankets and
burp cloths, essential 'utility infielders' of any
nursery, are simply one of those must-have categories
that every new parent wants, needs and gets very excited
about finding the one that fits them 'just
right.' Because 'just right' means as much to us as
it does our customers, we knew picking the right partner
to debut this program was key. After careful review,
we selected SwaddleDesigns thanks to their premium USA
cotton, a hard-earned track record for delivering great
quality and willingness to work with us to fuse simple,
clean giggle designs with a sophisticated color
palette. Now with three color ways (including gray,
my favorite!) and available in conventional and organic
cotton - we're excited to share our collection with our
giggle customers!"
About giggle
giggle is the one-stop source for
today's new parents, offering a complete checklist of
only the best products for a smarter nursery. giggle
carefully edits the selection of furniture, gear,
clothing, toys, bedding, baby care, and more, making sure
to keep it simple, stylish and healthy. giggle helps new
parents be new parents, and puts the "giggle" into
parenthood. For giggle store locations or to shop online,
visit www.giggle.com
or call 800.495.8577.
About SwaddleDesigns,
LLC
SwaddleDesigns is based in Seattle,
Washington. Lynette Damir, RN, Founder, CEO and Creative
Director, is a mother of two. She was inspired to create
stylish and functional products to help parents care for
and comfort their new baby. Lynette uses her medical
background and her design education at the Art Institute
of Seattle to design award-winning products like the
Ultimate Receiving Blanket. Lynette selects every
component based on its color, texture and quality.
SwaddleDesigns products are fun to mix and match with
exclusive collection of prints and colors. Hundreds of
thousands of new parents around the USA and the world
have used SwaddleDesigns stylish and functional products.
SwaddleDesigns products are manufactured in Seattle,
Washington.
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