Saurette,
a Contemporary Collection for Girls, Partners with Dallas
Showroom, Hope's Chest
(NEW YORK, October 15th, 2008)
Saurette,
a contemporary collection of clothing for girls ages
2-12, is pleased to announce its new partnership
with Dallas Showroom, Hope's
Chest. Located
in the Dallas Market Center, Hope's Chest is a perfect
match with Saurette's growth and branding
goals.
Hope's Chest is home to several
notable children's lines, including Ali Landry's
collection Belle Parish. Saurette designer, Lisa
Kanouse says, "We are so excited to be part of the Hope's
Chest team. Right away I felt their staff really believed
in Saurette and would work hard to grow our brand in the
Southern region."
To help launch the collection in
Dallas, Lisa Kanouse will be working alongside Hope's
Chest team at the Dallas Market Week to introduce the
collection to Southern buyers. With adding a
range of knit tops and dresses to the collection,
Saurette remains aesthetically pleasing while addressing
the need for some lower price point items. These
additions made a tremendous impact on sales at the recent
New York ENK Children's Club show and Saurette expects
the same response, if not better, in the other
markets.
Launched in March of 2009, Saurette
is known for its attention to detail including novelty
embroideries, beading and modern silhouettes that the
hippest moms are flocking to. Saurette has already
gained a celebrity following including Joely Fisher, Edie
Falco, and Shirly Brener. Shirly Brener has been a
big supporter of the Saurette collection from the start,
and for Spring 2010 Saurette has chosen her daughter Mila
to be the face of Saurette.
For more information visit,
www.saurette.net.
The Hope's Chest location is 2050 Stemmons Freeway, Suite
#8896, Dallas, TX, 75297, visit www.hopeschestdallas.com.
Back
to 2009 News Briefs
