What's
New at Pinc Premium
(New York; August 2009)
Pinc
Premium, boutique clothing
line, has been busy! Its Fall 2009 and Spring 2010
collections introduce new silhouettes, as well as
original knits and denims, while its ladies sizes in the
jeans, coordinating tops, fresh styling, and washes are
really on target with what buyers are looking for.
"We have had some really great reactions," says owner
Steven Fallas. The company has also expanded its
line and sales teams with the addition of representation
on the west coast, Renee Giovannoni of Clothing
the Boom.
According to Fallas, these latest
developments are a progression of Pinc Premium's founding
philosophy. "We have been continuing to build on
what we created years ago while moving Pinc in a
direction that we are really excited about," says Fallas.
"Our design team focuses on maintaining the great fit we
have always been known for, while really pushing to stay
ahead of the trends in both the girls and ladies
markets."
Pinc Premium set out to expand,
first by really listening to what their retail customer
is asking for and then by adopting a new consumer
marketing strategy. "The goal" explains Fallas "is
to create brand awareness with creative marketing
directed at both the retail store level and at the Pinc
Premium girl." Social networking sites like Facebook and
twitter are being used to announce contests, giveaways,
and events, like the in tune event Pinc sponsored with
Twist Magazine featuring a performance by David
Archuleta, who was runner up on American Idol in
2008.
About Pinc
Premium
For five years, Pinc Premium jeans
have been known for their great fit - making them a
favorite among moms and girls alike. And with the
addition of tops, ladies sizes, and fresh styling, Pinc
Premium has even more reasons to be a beloved brand in
the marketplace. To learn more about Pinc Premium visit
www.pincpremium.com.
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to 2009 News Briefs
