Ottilie
& Lulu Encourages Healthy Grooming Habits and
Self-Confidence Among Tweens
(New York; June 2009)
Created to fill the void of responsible skin, hair
and body care products for the 'tween set, a new brand -
Ottilie
& Lulu - delivers a
sophisticated, yet simple product range with
age-appropriate formulations and positioning. Experts
agree that like eating well and exercising, a proper
grooming routine should be taught at a young age to
establish healthy habits for a lifetime.
Yet, while most 'tweens know to
steer clear of hydrogenated fats and the difference
between yoga and pilates, when it comes to skin, hair and
body care, they fall short. As their nickname suggests,
this age groups finds themselves "in between;" too old
for some things, too young for others. Baby products
don't appeal to them, yet brands targeted to teens and
adults are not appropriate for their still delicate skin
(nor is the imagery usually suitable for their
impressionable minds). Ottilie & Lulu products are
specially formulated for girls between the ages of 7 and
14 - ideal for the 'tween who wants a collection to call
her own and the parent who values developing good
personal care habits without an emphasis on idealistic
beauty standards.
Ottilie
& Lulu was created by
Manhattan-based mother and marketing veteran, Deborah
Hernan, who was unable to find products suitable for her
daughter. Knowing that the 'tween years are a pivotal
time for establishing self-respect, confidence, pride and
healthy habits - and that a proper daily grooming regime
is part of that process - Hernan felt it was her duty as
a mother to offer a safe, effective product range that
both mothers and their daughters would appreciate. "These
girls don't need irritating glitter, heavy perfume and
strident colors to be clean, healthy, and feel good about
themselves," Hernan states. "They need safe, effective
products that help with the skin and hair changes of
'tween years - and keep them from being part of the
statistic that says 80% of skin damage happens before the
age of 17."
The name Ottilie & Lulu was
inspired by two real girls who are best friends yet
complete opposites. Ottilie, a very feminine young lady
and Lulu, a rough and tumble tomboy may have different
likes and dislikes but they have the same skincare needs
- the juxtaposition is meant to show that any girl can
feel that this product is made for them.
Throughout the brand's development
stages, Hernan solicited panels of young girls to sound
off on their wants and needs; and to test formulations
and packaging. A second group, made up of mothers,
weighed in on what was most important to them: products
that were smart, healthy and simple - with a focus on
well-being rather than aspiring to fit into the mold of
societal beauty ideals.
Ottilie & Lulu's easy-to-use
products, ranging in price from $10 to $25, include a
Shiny Silky Detangler & Conditioner, Feel Good
Shampoo & Body Wash, Clean Skin Facial Wipes,
Everyday Moisturizer with a non-chemical Sunscreen, SPF
20 and a Body Glow Lotion. All are created with gentle
formulations, of anti-oxidants for protection from
environmental stresses, vitamins to nourish and enriching
botanicals to soothe. They are non-irritating and do not
contain parabens, phthalates, SLS, mineral oil or
petrolatum. Ottilie & Lulu products are
dermatologist, allergy and clinically tested (never on
animals) and are made in the USA.
For more information, visit
www.ottilieandlulu.com.
Additional products will launch
seasonally.
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