Saving
U.S. Manufacturing - One Backpack at a Time; Little
Packrats Announces Price Rollback for
Back-to-School
(Ayer, MA; August 3, 2009)
Unlike GM, which received more than $50 billion
in government bailouts, small businesses like
CBHstudio
are left to create their own stimulus plans. In going
against the tide of higher margin, lower priced imports,
this design and manufacturing business believes there is
a place for unique, moderately priced American-made
goods.
CBHstudio; parent company of
American-made brands; Little
Packrats and CBHstyle is
based in New England - once a hotbed of shoe and apparel
manufacturing where factories have closed or dramatically
downsized as the majority of companies take their
production overseas to be more profitable. The challenge
for U.S. manufacturers is that new and innovative ways
are necessary to level the playing field with lower
priced imports.
This is the premise behind Little
Packrats' recent 25% price reduction on its best-selling
3-D backpacks. "Customers love our signature packs and
keep coming back for more," says company president Cathy
Berse-Hurley. "Now they can love the price as well."
Slashing $10 off the retail price
may seem risky for this "Made in the USA" brand, but
Berse-Hurley believes it's a smart move. "Business is
tough; when our customers struggle, we struggle. We need
them to stay in business for us to succeed. We are
confident our lower retails will attract a broader range
of savvy customers seeking value as well as American-made
products they can trust."
CBHstudio's local manufacturing
supports a wide variety of contractors, suppliers and
preserves U.S. jobs. The company has invested in new
product launches, innovative materials and streamlined
production in order to stay ahead of the
competition.
Little Packrats is banking on its
unique combination of original designs, U.S.-made quality
and more than a decade of experience in the children's
and gift markets to come out ahead as the economy
improves.
For more information, visit
littlepackrats.com
or call 978-449-0222.
Back
to 2009 News Briefs
