BabyBriefcase

The Tina Barry Interview

The Stork Brought a Baby - and a Briefcase

Parents of newborns expect sleepless nights and a house full of cooing relatives. What they don't anticipate is the bundle of paperwork that arrives with the bundle of joy. Says Tamar Shay, a mom and inventor of BabyBriefcase^TM, "Expectant parents seldom realize the avalanche of documents they'll bring home and accumulate in the first year."

Her solution? BabyBriefcase^TM, a baby paperwork organizer that helps new moms categorize the important papers, and a few, like a gift tracker, that no one thinks of but wishes they had when it's time to send a thank you note for the silver rattle. This baby document filing system is based on hundreds of hours of interviews and hands-on testing by new and experienced moms. It is utility patent pending.

"A new or experienced mom can throw everything into a cardboard box and hope for the best, or she can choose to make storing her child's vital documents a lot more fun and still be totally practical," says Shay. The BabyBriefcase^TM is a frosted plastic carrying case with a sturdy click-and-snap closure. Inside are 15 folders - six pre-labeled and nine blank in soft, gender-neutral colors of periwinkle, mint, and peach. Additionally, there are 20-plus preprinted and customizable folder categories, a thank you note tracker, two baby wallet info cards, a framed photo pocket, and a pen slot.

The year-old company has graduated from Shay's dining room table to manufacturing in China. "I speak their language," says Shay, a Harvard alumna who speaks seven languages including Mandarin and Cantonese.

"The greatest gift to a new mom is peace of mind. If I can help her become more organized and conquer the chaotic 'daze' of early motherhood, then I've made a tiny contribution to the world," says Shay.

BabyBriefcase^TMhas already received good consumer and trade press including the Boston Globe, Earnshaw's, Children's Business, and Gift Beat.

BabyBriefcase^TM is available in over 70 high-end children's boutiques and gift shops nationwide including La La Ling in Los Angeles, CA; Bright Beginnings in Austin, TX; The Nutshell in Milton, MA; and Kate's Paperie in New York City. The suggested retail price is $29.95.

Wholesale inquiries:

New England (ME, NH, MA, VT, RI, CT):

Bill and Sandie Ellsworth (children's apparel)

New England Merchandise Mart

Tel: 781-326-3999

Fax: 781-326-6460

E-mail: bill.ellsworth@verizon.net

All other inquiries:

Tamar Shay, President

Organized from the Start, Inc.

Tel: 617-325-7327

Fax: 617-325-8009

E-mail: tamar@organizedfromthestart.com

For an order form or a peek inside BabyBriefcase^TM, please visit www.organizedfromthestart.com/html/forretailers.html

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The Tina Barry Interview
	The Stork Brought a Baby - and a Briefcase Parents of newborns expect sleepless nights and a house full of cooing relatives. What they don't anticipate is the bundle of paperwork that arrives with the bundle of joy. Says Tamar Shay, a mom and inventor of BabyBriefcase^TM, "Expectant parents seldom realize the avalanche of documents they'll bring home and accumulate in the first year." Her solution? BabyBriefcase^TM, a baby paperwork organizer that helps new moms categorize the important papers, and a few, like a gift tracker, that no one thinks of but wishes they had when it's time to send a thank you note for the silver rattle. This baby document filing system is based on hundreds of hours of interviews and hands-on testing by new and experienced moms. It is utility patent pending. "A new or experienced mom can throw everything into a cardboard box and hope for the best, or she can choose to make storing her child's vital documents a lot more fun and still be totally practical," says Shay. The BabyBriefcase^TM is a frosted plastic carrying case with a sturdy click-and-snap closure. Inside are 15 folders - six pre-labeled and nine blank in soft, gender-neutral colors of periwinkle, mint, and peach. Additionally, there are 20-plus preprinted and customizable folder categories, a thank you note tracker, two baby wallet info cards, a framed photo pocket, and a pen slot. The year-old company has graduated from Shay's dining room table to manufacturing in China. "I speak their language," says Shay, a Harvard alumna who speaks seven languages including Mandarin and Cantonese. "The greatest gift to a new mom is peace of mind. If I can help her become more organized and conquer the chaotic 'daze' of early motherhood, then I've made a tiny contribution to the world," says Shay. BabyBriefcase^TMhas already received good consumer and trade press including the Boston Globe, Earnshaw's, Children's Business, and Gift Beat. BabyBriefcase^TM is available in over 70 high-end children's boutiques and gift shops nationwide including La La Ling in Los Angeles, CA; Bright Beginnings in Austin, TX; The Nutshell in Milton, MA; and Kate's Paperie in New York City. The suggested retail price is $29.95. *Wholesale inquiries:* New England (ME, NH, MA, VT, RI, CT): Bill and Sandie Ellsworth (children's apparel) New England Merchandise Mart Tel: 781-326-3999 Fax: 781-326-6460 E-mail: bill.ellsworth@verizon.net *All other inquiries:* Tamar Shay, President Organized from the Start, Inc. Tel: 617-325-7327 Fax: 617-325-8009 E-mail: tamar@organizedfromthestart.com For an order form or a peek inside BabyBriefcase^TM, please visit www.organizedfromthestart.com/html/forretailers.html Back to Home